So, you have an amazing CRM application that is used throughout the world. Thousands of users log in daily to manage their business concerns and connections. How do you make the product even better? A good mantra to follow is “Come to where your users are” to enable rich productivity gains and increase user adoption.
I am excited to say I was part of Act!’s continuing goal to meet users where they are and add value to the day in the life of a typical Act! user. In 2023, I was engaged with the team in Scottsdale working on their plans to improve Outlook integration.
So to give you, dear reader, some background, several years ago I was embedded with the Swiftpage/Act! team as an internal contract architect/developer. Coming from the SalesLogix ecosystem, I was brought along when Swiftpage acquired Act! from Sage, as well as the SalesLogix product. Swiftpage sold off Saleslogix several years later, and then renamed the company back to Act! from Swiftpage. Throughout those years, I developed great working relationships with the team at Act!
In 2023, I had the pleasure of working on their Outlook and Word integrations. I had a hand in developing the earliest versions, and have since worked with the team to evolve them into the robust products they are now.
What I am most pleased with is the UX refresh in the Outlook add-in, including active theme changing and the first iteration of the sidebar including contextual CRM details for the active sender of a given email. In getting to the release I was tasked with providing a functional POC to enable users to be more productive in Outlook with their Act! CRM data.
After getting approval on the POC work began to bring the product to release quality. The work I provided consisted of the following tasks:
- Building UI components for the Task Bar
- Building a Theming engine and integrating it throughout the platform
- Updating all the existing UI with a newer/cleaner layout
- Iterating, and delivering to the Act! Internal team to test and provide feedback
Included here are some screenshots of the final product.

Now, from the comfort of Outlook, Act! users are able to view contextual contact data, add/modify contacts, create activities and just be a little more productive without having to leave their email client. I would say that is a great productivity win for Act! users.
I worked closely with Product Development at Act! on this feature set and appreciate their continued faith in me to support and build functionality to make the marriage of Act! and Outlook a wonderful productivity tool for thousands of Act! Users around the globe.
** SALES PITCH BELOW **
Dear reader, whether you’re aiming to streamline operations, boost efficiency, or innovate your business processes, our software consulting firm is here to bring your vision to life. Let’s collaborate to create tailored applications, integrations, and productivity tools that align perfectly with your unique needs. Get in touch with us today, and let’s embark on this journey together toward crafting innovative solutions that elevate your business to new heights. Contact us now to start the conversation!
Now if you are a SMB and searching for a hosted CRM, check out the Act! website. It’s an excellent CRM with integrated Sales and Marketing capabilities for SMB businesses.




